Translation ROI: How Do We Gauge The Value Of A Good Translation?
In our past Insights articles, we expounded upon the value of good translation and how content that is not only well-translated but can inspire CTA engagement in your marketing and outreach efforts. Indeed, it goes without saying that a customer is…
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Best practices for effective hotel contact center management
Ever thought about how you could make your hotel contact center work better for you? The hotel contact center plays a key role in converting first-time guests into regular guests and encouraging repeat business from existing patrons…
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The Effects of Booking Abandonment Go Beyond Loss of Revenue
The travel industry is always in a state of flux. New technologies emerge, consumer travel habits change, and new trends emerge…
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Hotel Revenue Forecasting: Definitions, Models, and Best Practices
As unpredictable as it can be at times (especially through the COVID-19 pandemic), forecasting is still an important part of running a hotel and being able to make strategic revenue management decisions…
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Hyatt to Use More Automation When Setting Hotel Room Rates
Hyatt's move to change its revenue management software foreshadows a broader trend. Expect more hotel companies to embrace automation while looking at a bigger picture than just the supply and demand of rooms…
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Hotel companies reap the benefits of Europe's travel surge
Europe's summer travel surge has been a boon to hotel giants Marriott International and Hilton, with both companies crediting the return of international travel to Europe as a key revenue driver during the second quarter…
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Personalized Prices: The Next Step in Hotels’ Online Presence?
For a long time, hotels have been educated on the benefits of personalized offers. Algorithms can not only can personalize offers but can also pricing.
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Sales after the Tsunami of the Digital Evolution
As we continue exploring commercial strategy's evolution, one discipline remains in its original form, Sales…
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Guest Loyalty is Not Dead – It’s Just Really Boring
Across industries, marketers and business owners find themselves ruminating over the same question – is loyalty dead?.
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RECONSIDERING THE AMERICAN PLAN FOR TREVPAR
Some hotel terminology from a bygone era and one that is very much critical for today:
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The cost of acquiring a guest: Making the most of your booking channels in a recovering market
As international travel returns following the easing of pandemic-related restrictions and the hotel sector prepares for higher volumes of demand, property owners and investors will be looking to recoup some of the losses their businesses have…
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Hotels Test Custom Room Rates That Appeal to Guest Tastes
Hotels have talked about attribute-based selling for years. Yet a new study gives more support to the concept, where a traveler chooses perks, such as a view from a high floor, to get a bundled price upfront…
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Why hotel auditors miss the mark
I recently watched a documentary on fraud and why the auditors were unable to detect anything even when they were right on top of what was so obvious to the person featured in the interview…
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Successfully overbooking your hotel and why it’s important
All hotels, regardless of location, standard or size have late cancellations and no-shows. These tend to leave rooms empty and unsold, representing a financial loss at the end of the day…
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Some instincts are timeless. And in hotels, the need for giving and receiving hospitality is one of them…
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Why upselling is important for hotels
While upselling often gets touted as a great way to boost revenue and the guest experience, its importance goes way beyond that.
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Revealed: The top upselling deals and trends for 2022
Which upselling offers work best? And how much ancillary revenue can I expect to make with upselling at my hotel?
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What if hope is not a business plan?
It seems the new normal in hotels is smaller sales teams and the battle cry from these teams is “We are too busy to sell.” RFPs are rolling in again and all they can hope to do is to keep up with them—one at a time…
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