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Top Five Qualities of Successful Hotels

A thriving hotel is something to be proud of. Getting a hotel to a place where it is profitable and successful takes lots of work and careful consideration. Hotels impact guests’ lives in ways that few other businesses do…
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This Is How To Communicate With Customers

In our customer service workshops, we do an exercise in which we ask participants what their favorite companies are to do business with and why. We almost always get Amazon as an answer. One of its success traits is communication…
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FOUR TIPS TO FIGHT HOME-SHARING THIS FALL

As we cap off an incredibly busy, post-pandemic summer, one question that all hoteliers should be asking is: will these occupancy levels last? Autumn typically sees a drop-off, but with the pent-up demand now partially expunged and a looming…
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DO’s and DON’Ts of Hotel Technology in 2022

As the world emerges from COVID lockdown and adopts contactless as a norm, marketing teams place greater dependency on social media, and technology is used to help provide customer service while at the same time, compensating for the shortage of…
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Are we in a travel bubble or a new normal?

Is the industry in the midst of a busier-than-ever normal of travel or a bubble that will pop? That was the question posed during a Virtuoso Travel Week press conference, held in person in Las Vegas and virtually on Monday…
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Eulogy to the Marketing Plan

To complement last year's article, Death of the Marketing Plan, I offer you the Eulogy to the Marketing Plan as delivered during this year's Lightning Rounds at HSMAI Commercial Strategy Week. Enjoy!
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