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More than 93% of hotel guests say their booking decisions are influenced by online reviews. Every click, share, and mention crafts a narrative, pivotal in shaping a hotel's digital presence…
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Matthew Schuyler, Hilton's Chief Brand Officer, talked to TheStreet about the company's new Tempo hotel brand…
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The VP global brand leader, lifestyle and luxury brands is one of Ad Age’s 2023 40 Under 40 honorees. Four years ago, Crystal Vinisse Thomas decided to return to hospitality by taking a job at Hyatt.
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As hotels and hospitality developments evolve into experiential destinations, investing in a well designed, attractive, and quality fitout is no longer a luxury—it’s a strategic necessity…
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New Worlds Hotels and Resorts is planning to reach a total of 18 operating hotels by the end of 2023, while two more are slated to open in 2024…
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When it comes to building a strong brand, you have to push boundaries and do something different, says Mandarin Oriental’s first Chief Commercial Officer Joanna Flint. Joanna Flint isn’t your ordinary C-suite executive…
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By Sarah Trad, Co-owner, Closed Captions Communications - She walks us through why a brand story is as important as its name and logo, and what to focus on while writing yours…
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Flinders University's Dr…
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Hyatt Hotels Corporation has revealed significant updates to Hyatt Studios, the latest select-service brand in the Hyatt portfolio, including executed franchise agreements for the first locations in Mobile, AL, and Marysville, CA…
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IHG has announced the launch of its new midscale conversion brand Garner, which will be the choice for guests wanting “great value stays at high-quality properties”, and for owners of hotels seeking higher returns in the midscale segment…
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Marriott International's new midscale extended-stay brand is officially named StudioRes. Marriott announced the brand, formerly known as Project MidX Studios, in early June…
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IHG Hotels & Resorts announced during a second-quarter earnings call that the company plans to launch a new midscale conversion brand.
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The hotel industry's branding equivalent of keeping up with the Joneses (or Kardashians) continues to thrive — and the latest move points to a new luxury offering in the works…
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There’s a special moment following a trip — it could be days later, even months or years — when an aroma wafts through the air that suddenly transports you back to your destination, like the warm coconut smell of an Caribbean resort or light…
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It's reassuring to see numerous Club Med all-inclusive resorts rebounding post-pandemic and that the company has upgraded many to attract affluent millennial parents. But some experts question its new marketing campaign and strategy…
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Accent Hotel Management will open Budapest's first Four Points by Sheraton hotel on the bank of the Danube, representing one of Marriott International’s 30 extraordinary brands…
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Budget hotel brand Travelodge has approached local authorities across the UK as it looks to secure 300 sites for new properties
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Starbucks and McDonald’s continue to be the world’s most valuable restaurant brands, according to the 2023 “Restaurants 25” report from independent brand valuation consultancy Brand Finance.
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