The rating framework will cover all tourism business such as hotels and homestays. For now, the idea is to keep participation voluntary. The Tourism Ministry is already promoting sustainable tourism under its ‘Travel for LiFE’ programme. It’s latest initiative comes as it targets an increase in foreign tourists and make India a year-round destination. “Competition breeds quality. Ratings will incentivize improvement,” Vithal Kamat, founder of Orchid Hotels, remarked.
India received 10.9 million foreign tourists in 2019. Between January and August, 5.7 million tourists arrived with Bangladesh, the US, the UK, Canada and Australia acting as the largest source markets. The Tourism Ministry hopes that foreign tourist arrivals will reach pre-Covid levels by next March. “Tourism recovery post-Covid 19 pandemic is encouraging. Inbound travel is picking up. Our G-20 presidency has generated a lot of interest about India. Our focus is to make India a 365 day destination and attract repeat visitors,” Vidyavathi said. Director General of Tourism, Manisha Saxena said the department is working with Indian diplomatic missions for promotions. Incredible India website is being revamped and road shows are being held for tourism awareness. (Source: The Business Line)
