What is a short-form video?
A video up to 2 minutes and 30 seconds in length is considered a short-form video.
But this number varies from one platform to the next. Twitter considers up to 2 minutes and 20 seconds short, while on TikTok and Youtube Shorts it is 60 seconds. Instagram Reels puts it at 30 seconds.
What platforms should you be using for short-form videos?
TikTok is still the dominant player in this form of content with its filters and features, but Instagram Reels and since very recently, Youtube Shorts are beginning to make a splash in this field.
If you’re just getting started, TikTok and Instagram Reels should be your platforms of choice to push out your short videos. Being in beta, Youtube Shorts could be your next dip in this content pool.