Despite various concerns for the hospitality industry over the last 18 or so months, it seems a global pandemic and national lockdown was exactly the right timing for many hotels to take advantage of refurbishment plans that would have otherwise caused major upheaval and inconvenient closure time. As such, refurbishment was already on the cards for The Carlton Tower Jumeirah in the UK’s capital at the end of 2019, it just so happened the timing for which was perfectly timed to coincide with the national lockdown.
“Every aspect of the refurbishment was delicately choreographed to compliment the ever-changing restrictions of the pandemic, with our teams navigating unchartered territory at every turn.” Says Aaron Kaupp, Regional Vice President and General Manager, The Carlton Tower Jumeirah. “Each time the countdown was extended, we were given the opportunity to push our expectations, to elevate our standards even further, allowing us to deliver the most exceptional version of the opening possible. A small silver lining to the situation!”
With more than £100m invested in the project, it was paramount the team appointed to take on the design understood the brand’s high standards and what The Carlton Tower’s guests expect from the hotel. Design studio 1508 London was appointed to transform every aspect of the hotel with the brief to maintain The Carlton Tower’s DNA while reinventing it at the same time. “The right designer is crucial and with today’s traveller becoming more and more sophisticated and further accustomed to being surrounded by impressive design throughout their working and private lives this was something we knew we had to excel in,” Aaron explains. “1508 is acknowledged as a leader in that very crowded field but most importantly the studio was founded on private residential projects and brings this perspective to bear on everything they do, and very much so in our hotel. The lessons absorbed from their work in designing private homes and the understanding about how the world’s elite live their lives filters up the creative ladder in their practice. After all, many hotels will purport to be a ‘home away from home’ and this much over-used phrase is truly rather hard to justify. Who would be better than 1508, the company the world’s most successful individuals entrust to design their homes to create their residence in London, The Carlton Tower?”
Completely redesigned to emphasise the importance of the guest arrival, the lobby is now a striking double-height space echoing a classical British grand hall, while the discreetly positioned reception ensures privacy for guests at check-in. In addition to the exceptionally crafted details, major structural changes have taken place in almost all areas of the hotel; with an increased number of suites, remodelled flagship restaurant and transformed spa and event space. “We have completely reinvented the hotel for a new generation of discerning guests, retaining what made the Carlton Tower so special but radically changing much of the building to ensure we offer everything today’s demanding global traveller would expect, and more. One of the key actions was to reduce the number of keys in the building to allow for more suites and we have also created brand new dining offerings that will resonate with our guests, both local and international.”