HSMAI’s Top 25 Extraordinary Minds honors exceptional Sales, Marketing, Revenue Optimization, or Distribution leaders in hospitality, travel, and tourism organizations for their achievements in the preceding 18 months. Selected by a panel of senior industry executives, “Top 25” awardees are high achievers who stand out through their creativity and innovation, cutting-edge campaigns and programs, triumph in challenging situations, and efforts that resulted in dramatic gains.
The Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing and the Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations recognize individuals who have spent a major portion of their careers in the hospitality and travel profession and have contributed to the betterment of the industry in a significant and lasting way over an extended period of time.
The HSMAI Top 25 and Lifetime Awards are part of the HSMAI Adrian Awards which celebrate excellence in travel marketing. This year, in the spirit of WanderLOVE, the event will highlight the stories of remarkable campaigns, ads, and experiences that sparked a love for travel, igniting a desire for exploration in travelers around the world.
Nominations are reviewed by a panel of industry experts selected by HSMAI from among its membership and/or Board of Directors. HSMAI selects judges who have demonstrated exceptional leadership ability and have outstanding knowledge of the hospitality industry. Nominations are scored on a scale of 1-10 for the results of their leadership for specific sales, marketing, and revenue management initiatives. See more information about the Top 25 and Lifetime Awards here.
