The hotel will be located in a prime position near the Sharjah Golf and Shooting Club on the Al Dhaid-Masafi Road, and will offer convenient access to Sharjah International Airport. It will be part of a masterplan encompassing retail spaces, offices, and SAM’s headquarters.

Waleed Al Sayegh, CEO of Sharjah Asset Management, said: “The new voco hotel will be a qualitative addition to the company’s portfolio in the hospitality sector and will add value to the overall tourism industry in the Emirate.”

Haitham Mattar, managing director, IHG Hotels & Resorts India, Middle East and Africa, added: “This milestone is significant as we are committed to expanding our presence in key regional markets, including the UAE. Sharjah is a fast-emerging tourist destination with its natural and man-made landscapes and diverse tourism offerings.”