As of October 21, Accor will be structured around two dedicated divisions. The first segment is known as the “Economy, Midscale & Premium Division,” comprising of ibis, Novotel, Mercure, Swissôtel, Mövenpick and Pullman. This group comprises 4,816 hotels worldwide and 948 new properties in development. Leadership positions in Europe, Latin America, Asia-Pacific and the Middle East will be consolidate around four regional headquarters based in Paris, Sao Paulo, Singapore and Shanghai. These executives be focused “on accelerating its development notably through franchises, the rejuvenation of its brands and the industrialization of our operating model,” the company said in a statement.
Meanwhile, the “Luxury & Lifestyle Division” will bring together Accor’s luxury brands as well as its lifestyle entity, Ennismore. This group consists of 488 hotels globally and 266 new properties in development. This division will be tasked with strengthening the identities of its iconic brands – Raffles and Orient Express, Fairmont, Sofitel and MGallery, and Ennismore.
The company said the strategy is to provide a “clear and transparent model for each of its business lines.”
“Changing our organizational structure is a natural step in the transformation initiated several years ago, which turned Accor into an asset-light group that is more agile and efficient, with a global profile and which has become a key player in luxury and lifestyle,” Bazin said.
