Zobel will head Rosewood Hotel Group’s global operations across the group’s four brands including Rosewood Hotels & Resorts, New World Hotels & Resorts, Asaya, and Carlyle & Co. Based out of Rosewood’s Hong Kong headquarters, he joins on September 25, 2023, and will report directly to Sonia Cheng, chief executive officer.
His most recent role was CEO and chairman of the board of Eschenbach Optik GmbH, and prior to this he served as general manager, Asia Pacific for Puma.
“Joerg’s many achievements leading global companies to operational and commercial success align perfectly with the ambitious vision we’ve set for Rosewood Hotel Group as we continue to expand beyond traditional hospitality.” said Sonia Cheng, chief executive officer of Rosewood Hotel Group. “We’ve chartered a new path for Rosewood across multiple touchpoints of the business, and we are confident Joerg will drive our operations to deliver on this vision.”
With 46 hotels, resorts and private member clubs, currently operating, Rosewood Hotel Group’s pipeline is at its strongest in history, with 38 projects under development and future openings in Italy, Austria, the Netherlands, United Kingdom, Qatar, Saudi Arabia, China, Japan, Korea, Vietnam, Maldives, United States and Mexico.
This includes 27 new projects for Rosewood Hotels & Resorts, six stand-alone projects for Rosewood Residences, and five for New World Hotels & Resorts. Asaya, Rosewood currently operates in five destinations with 28 future openings.
Carlyle & Co., the group’s modern and progressive private members club opened in Hong Kong in 2021 as the flagship, with future plans to expand globally.
