Set the goal, then work backwards
Boom Supersonic's current timeline is to fly the 1:3 scale XB1 prototype aircraft "around the end of the year," break ground on a new US factory in 2022 (location TBD), and then start building the first Overture plane in 2023.
"We see ourselves as picking up where Concorde left off, and fixing the most important things which are economic and environmental sustainability," says Scholl.
Accessibility is key. His aim is that airlines will be able to set fares at a price point similar to business class -- unlike Concorde, which by the '90s was charging around $12,000 for a round trip, or $20,000 in today's money.
"That's not travel, that's like a thing you might hope to do once in a lifetime," says Scholl, before adding, "Versus where we want to get, which is anywhere in the world in four hours for 100 bucks."
Yes, you heard that right.
"Now it's going to take us time to get there," says Scholl. The four hour, $100 dream is Boom's long-term aim, two or three generations of aircraft down the line.
"Lots of people think like one or two steps ahead," he says. "I find it helpful to think much further out and say, 'where do we want to be in a decade or two? And what's possible at that time scale?' Then you work backwards and say, 'how do we get there?'."