Interest in adventure travel shows no signs of abating – so why should hotels for those who love to ski, snowboard, or climb kick back in a run-of-the-mill space?
Re-envisioned mill space – or 100,000 square feet of a former warehouse, to be exact – is just where those satisfying their wanderlust should land, said Tommy Trause of Salt Lake City’s new Evo Hotel.
The head of new locations and hospitality, Evo and Evolution Projects said the new 50-room property in Utah’s capital was always envisioned as an “adventure hotel,” with design being most integral to the concept.
“Different passions bring different types of people together, whether you like skiing, surfing, mountain bikes, or art. We always had this idea of a hospitality ecosystem, where there’s action, connection, and learning,” Trause said. “We wanted to intentionally design a space that catalyzes these creative collisions between people.”
At Evo, that comes together physically and in metaphor and vernacular.
“We’re maniacal about that flow-through space,” said Trause. “Every three feet, we want texture, diversity, we want people to explore and see a story that celebrates Salt Lake City.”
Trause and his team refer to the Evo complex not as a hotel but as a “campus.” All along, they pictured the lobby as an “artery,” he said.
“Our Great Hall is a central meeting spot stitching together different warehouse buildings with lots of movement, people, and activities,” Trause said.
Those activities are all accessible via the hall, which connects the 26,000-square-foot Bouldering Project indoor gym with climbing, yoga class space, a fitness studio, and a 5,000-square-foot indoor/outdoor skatepark. Each is open to hotel guests and the Salt Lake community.