The deal with the country’s largest domestic hotel operator Vinpearl will see the properties reflagged under the Melia Vinpearl brand.
Melia Vinpearl Quang Binh will be the first to be rebranded in March, followed by Melia Vinpearl Hotel Hue in May.
The remaining ten properties are located in destinations including Thanh Hoa and Hai Phong near Hanoi, Nghe An and Ha Tinh on the North Central Coast, Da Nang in central Vietnam (where Melia already has a presence), and Tay Ninh in the south of the country. They are scheduled to be reflagged during the first half of this year.
The agreement will increase Melia’s current and forthcoming portfolio in Vietnam to 8,000 rooms across 24 hotels and resorts, making it the second largest hotel group in the country by room count.