Increasingly, hoteliers are turning to data to build more informed business strategies that take into account shifting traveler demographics, booking behaviors, and preferred channels for their properties. To gain a broader view of market performance across its organization and in turn, enhance its demand generation strategies, Wyndham Hotels & Resorts has selected Amadeus Demand360®.
Demand360 provides the industry’s most comprehensive, forward-looking on-the-books data, enabling hoteliers to measure their market and competitive set performance. As returning traveler demand is different from historical performance, it’s essential that hoteliers understand sub-segment details showing whether travelers are from business, government, or association segments and sub-channel insight including granular OTA channel details.
Wyndham Hotels & Resorts is the world’s largest hotel franchising company with 22 brands across nearly 9,000 hotels in 95 countries. The company’s collaboration with Amadeus is the latest in a long list of efforts undertaken by Wyndham to aid franchisees and help drive their continued recovery amid the challenges of COVID-19. Through the partnership, Wyndham franchisees will also receive preferred pricing on the property level edition of Demand360.
"Making the most effective business decisions requires that our teams have access to comprehensive market performance data. With extensive historical and forward-looking booking information, the depth of insight available in Demand360® enables us to optimize pricing and distribution strategies, helping maximize revenue for our franchisees,” says Vikram Pradhan, GVP Global Revenue Management, Wyndham Hotels & Resorts.
“We’re pleased to welcome Wyndham Hotels & Resorts to our Demand360® program. This new partnership confirms the value of the solution in our current climate and deepens the insights that the program delivers to all our hotel partners,” says Joe Ahmed-Youssef, Executive Vice President of Business Intelligence and Data Solutions, Hospitality, Amadeus. “Staying close to our customers has always been a priority, which has only heightened through the challenges of the past two years. Based on customer feedback, we’ve increased the granularity of data provided in our solution to help hoteliers uncover new opportunities to drive profitable demand.”
Amadeus’ Demand360® provides hoteliers the deepest level of market occupancy insight, including two years of historical and one year of forward-looking on-the-books data from over 30,000 data providers, enabling users to compare performance against their competitive set, identify new trends, and make the most informed revenue strategy decisions possible.
Michal Christine Escobar, Senior Editor (Hotels)
