Many hotels are also expected to be complemented by new interior design in their public spaces and guestrooms. With its extensive property renovations, Courtyard continues to elevate its holistic guest experience from arrival to departure, the company reports.
“Over 38 years ago, Courtyard was the first hotel brand specifically for business travelers,” said Diane Mayer, VP/global brand leader, classic select brands. “Our new design strategy builds on that Courtyard legacy in ways that are perfectly suited for both leisure and business travelers. As the pioneer amongst select-service brands, Courtyard continues to adapt to the changing ways that guests live, work and play through thoughtful innovation to provide the best possible guest experience.”
Courtyard, reimagined
To underscore the brand’s commitment to providing an elevated guest experience, Courtyard is expanding renovations to include exterior facade and landscaping updates to the earliest generation hotels. Aimed at enhancing its North American portfolio, these updates will help shape the modern hotel experience from arrival to check-out, coupled with innovations taking place within the hotel.
The new facade is inspired by an elegant and minimal aesthetic to include a redesigned porte-cochere, reframed and repainted exterior surfaces, ambient lighting, new signage and fresh landscaping. It features wood tones with gray hues to reflect the smart casual style of Courtyard’s next-gen traveler. Landscape planting will accentuate the architectural elements of the hotel while creating an open, unobstructed view.
A new era of Courtyard
In addition to the renovations, Courtyard has introduced its newest generational prototype featuring a “sleek exterior and sophisticated, yet comfortable” interior design that will also be adopted by earlier generation hotels. From day to night, hotel public spaces include a modernized lobby, versatile meeting spaces and enhanced fitness centers.