Sean Hunt, vice president – Australia, New Zealand & Pacific, for the Marriott International, said lifestyle-driven brands were the defining moment for new hotels as they also embraced inclusivity and sustainability. “This is a billion-dollar project. So in Australian terms, outside a casino environment you don’t really have many hotels open to this scale and magnitude, but the owners are happy with the outcome, as is the operator,” Hunt said at the opening event last week. The W brand was born in New York City but always destined for this city. And, we’re very proud to call this the largest W globally in our system. Marriott International vice President - Australia, New Zealand & Pacific Sean Hunt
“The W brand was born in New York City but always destined for this city. And, we’re very proud to call this the largest W globally in our system.” There are 588 rooms and suites with an infinity pool on Level 29. Known as the Ribbon, it sits in the middle of the Western Distributor overpass and is home to the Imax theatre. After a series of mishaps with builders, it was finally opened on October 12. But opening a hotel in the modern era with high costs is no easy task. The hotel and hospitality sector is the second-largest employer of full-time and part-time staff after retail and was one of the hardest hit during the global pandemic, where all were forced to close. Some operators never recovered and closed down permanently.
“The only way these deals now stack up is if we can drive premium revenue per room over the market and what the market is telling us is they want a brand that is modern and inclusive. And it’s about sustainability. This building has got a lot of sustainability elements.”
One initiative is W Sydney’s partnership with Genesis motors, offering state-of-the-art electrified GV70 and GV60 vehicles for VIP pick-ups, special guest drives and staycation loans. There are also EV chargers at the hotel, encouraging environmentally respectful journeys to and from the hotel precinct. The opening comes as Sydney’s hotel market is front-running the performance of the sector nationally, boasting occupancy above 75 per cent, an average daily rate above $300 and revenue per available room above $200, according to STR and Colliers. Colliers’ head of hotel transactions Karen Wales said hotels were emerging as a preferred property investment sector, as new market entrants were drawn to conditions of easing supply, high room rates and the return of international travel.