The French hotel giant announced plans last summer to reorganise its business into two divisions: “Premium, Midscale & Economy” and “Luxury & Lifestyle”. 

Accor Group deputy CEO Jean-Jacques Morin now heads the Premium, Midscale & Economy segment, which will be organised in four regions and includes brands such as Ibis, Novotel, Mercure, Swissotel, Movenpick and Pullman.

Patrick Mendes will serve as the division’s CEO of Europe and North Africa, alongside Thomas Dubaere as CEO of the Americas, Duncan O’Rourke as CEO of the Middle East, Africa, Turkey and Asia-Pacific, and Gary Rosen as CEO of Greater China. 

Meanwhile, Accor Group chairman and CEO Sebastien Bazin heads up the Luxury & Lifestyle division, which is organised around four brand collections: Raffles and Orient Express; Fairmont; Sofitel, MGallery and Emblems; and lifestyle joint venture Ennismore. 

The executive leadership team under Bazin includes newly appointed Omer Acar as CEO of Raffles and Orient Express, alongside Maud Bailly as CEO of Sofitel, MGallery and Emblems, Gaurav Bhushan, who is co-CEO of Ennismore, and Fairmont’s CEO Mark Willis. 

The two operational divisions will offer “clearly identified expertise, ambitions and objectives” enabling Accor to “leverage its portfolio of unique and diverse brands, leadership across most markets and unrivalled development momentum”. 

Both divisions are supported by a newly created group management board, which will be chaired by Bazin, and a “global shared platform” to support both divisions’ functions, including technology and procurement. 

Accor said that the board “ensures consistency and alignment between the two divisions, in terms of both the strategic priorities and performance levers”.

By Angelique Platas