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Hilton named most valuable hotel brand

Brand Finance has named Hilton the world’s most valuable hotel brand in its 2022 Global 500 Report. Hilton led both the hotel and broader tourism sector with a brand value of $12 billion, now higher than its valuation before the COVID-19 pandemic…
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The shadow pandemic facing hoteliers

Coronavirus has created two pandemics: COVID-19 and its growing number of mutations and a “shadow pandemic” of violence and intolerance, largely against service workers with in-flight incidents getting the most press…
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