By type

At Virtuoso, a microcosm of industry activity

The most colorful description of a company's experience during Covid was conveyed to me by Joss Kent, CEO of AndBeyond, whose safari lodge business' strategy is driven exclusively by its sustainability-related impact objectives…
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Are we in a travel bubble or a new normal?

Is the industry in the midst of a busier-than-ever normal of travel or a bubble that will pop? That was the question posed during a Virtuoso Travel Week press conference, held in person in Las Vegas and virtually on Monday…
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BED AND BREAKFAST PACKAGES NEED TO EVOLVE

Packaging is awesome for hotels; the bed and breakfast (B&B) package is fantastic for both increased revenues and guest satisfaction where, typically, the more a guest uses a hotel’s amenities the happier they are with the onsite experience…
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Eulogy to the Marketing Plan

To complement last year's article, Death of the Marketing Plan, I offer you the Eulogy to the Marketing Plan as delivered during this year's Lightning Rounds at HSMAI Commercial Strategy Week. Enjoy!
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