By tag

Although travel sentiment has been climbing steadily, the pandemic and social distancing has resulted in travelers spending a significant amount of time inside their hotel rooms to limit their exposure to public spaces…
read more

While all hotel guests want a clean, safe, comfortable room, guests have a variety of needs and wants for services and amenities…
read more

The move to faster networks is happening at a time that the restaurant industry is already grappling with the challenges caused by a pandemic that closed many in-house restaurants and forced a rethinking of ways to continue operations…
read more

At least once a year, every hotel needs to update its photos. And if you decide to change your photographer or are looking for a new one, it can be a stressful affair. So how do you choose the right one and what to look out for…
read more

What use can we make of social media? A great deal if we exercise a sound, verifiable sales and marketing strategy; carefully execute that strategy and watch out for the inevitable speed bumps or potholes that may appear along the way…
read more

Jens Busch has vast experience in the luxury service sector over the past two decades…
read more

When Facebook announced their rebranding to Meta, a tidal wave of popularity crashed on the alternative reality: the Metaverse.
read more

There are 4.55 billion social media users worldwide, and the average daily usage is around 2 hours and 27 minutes per day…
read more

Social media has become a powerful business tool since its inception. Gone are the days of MySpace, Friendster, and Photobucket…
read more

The hospitality market is in the midst of a massive transformation in technology, operations, and guest engagement. But will ‘high-tech’ advancements always conflict with ‘high-touch’ hospitality?
read more

The pandemic has changed many things, and one of the most important aspects of doing business has evolved due to the new way consumers utilize social media.
read more

TikTok has often been dismissed as a video platform for Gen Z but travel brands are increasingly turning to it to help them broaden their reach.
read more

Travel marketing is based on feelings and appeals to the senses. From adventure tours to city breaks, many of the most effective campaigns are based on creating tangible wants and desires in the consumer…
read more

Digital marketing no doubt is changing constantly. But take a pause here. If you look closely behind all these shifting tectonics, there are a few core principles that form the foundations of every marketing campaign…
read more

It’s that time again when we all collectively look at the digital trends and opportunities for the new year. Naturally, Google leaders from across Europe, the Middle East, and Africa (EMEA) are looking ahead too…
read more

Before partnering with an influencer, check out these four important pieces of advice to help ensure your brand provides viewers with an authentic experience and in turn receives excellent ROI.
read more

There is never a dull moment when it comes to marketing in general. It’s even more so in the digital marketing sphere where tactics, platforms and features evolve at such a speed it can be difficult to keep pace…
read more

Tripadvisor has released its 2021 Review Transparency Report, revealing in detail the volume of review contributions to the platform in 2020, the impact of COVID-19 on user-generated travel guidance and the multi-layered approach the website takes…
read more