Is there a direct online channel dilemma?
A recent, very heated, discussion on LinkedIn about direct online vs OTA distribution prompted this article…
read more
Is there a direct online channel dilemma?
A recent, very heated, discussion on LinkedIn about direct online vs OTA distribution prompted this article…
read more
Ekert on how Sabre will disrupt itself to win in the market
TMCs in tech arms race – scale and capabilities to invest will win, says ex-CWT chief, now Sabre president
read more
Preparing For Shifting Tourist Expectations & Behaviors In 2022
The effects of the pandemic have perhaps made it more difficult to spot travel trends and behaviors. Nevertheless, there are some undeniable facts regarding the changing expectations and behaviors of travelers…
read more
Local market growth; a return to the lost skills of filling a hotel
Thomas Magnuson, CEO, Magnuson Hotels, calls for a return to the fundamentals of filling a hotel.
read more
Booking.com to cut thousands of workers in new reorganization
Booking.com on Thursday that it will be slashing nearly three thousand jobs globally as it plans to outsource nearly all of its customer service operations…
read more
Using Social Media First-Party Data for An Audience-First Approach to Paid Ads
Social media has become a powerful business tool since its inception. Gone are the days of MySpace, Friendster, and Photobucket…
read more
How to Break the Silo Mentality' at Your Hotel with a Successful Commercial Strategy
Periods of disruption often create the ideal setting for invention. With the pandemic obstructing the hotel industry’s vision for the future, that time appears to have arrived.
read more
Top Hotel Review Sites and How to Manage Them?
There is no mistaking the importance of online reviews for hospitality. 85% customers trust online reviews before making a booking.
read more
ONLINE TRAVEL GIANTS' MARKETING SPEND CONTINUES TO HEAD NORTH
The third quarter of 2021 saw major online travel players continue to increase advertizing and marketing spend.
read more
As the hotel industry looks to 2022, it can take comfort in 2021's robust leisure travel rebound.
read more
JIN JIANG PARTNERS WITH TENCENT TO SPUR HOSPITALITY INNOVATION IN CHINA
Two of China’s largest hospitality and technology companies will work together to drive innovation in the country’s hotel industry.
read more
All (Hotel) Revenue Is Not Created Equal
A dollar is a dollar; a euro is a euro; a quid is a quid; a yuan is a yuan; and, for the crypto crowd, a bitcoin is a bitcoin - right?
read more
7 travel marketing trends for 2022
There is never a dull moment when it comes to marketing in general. It’s even more so in the digital marketing sphere where tactics, platforms and features evolve at such a speed it can be difficult to keep pace…
read more
The Best Check-in Experience Is Omnichannel
Like airlines, smart hoteliers will offer several options in order to provide a true omnichannel experience that meets guests’ needs on their own terms.
read more
Tripadvisor reveals new data in fight against fake reviews
Tripadvisor has released its 2021 Review Transparency Report, revealing in detail the volume of review contributions to the platform in 2020, the impact of COVID-19 on user-generated travel guidance and the multi-layered approach the website takes…
read more
Google Expanded Text Ads Discontinued
Google recently announced yet another fundamental change to their paid search advertising product - the discontinuation of Expanded Text Ads.
read more
The Small Hotel Guide to Finding the Right OTAs and Ranking Highly
Online travel agencies (OTAs) have dramatically changed the game when it comes to getting the word out about your property and inventory, and even booking rooms…
read more
Hotels Can Afford to Be Greedy As 2021 Enters Its Final Quarter
“A bird in the hand is worth two in the bush.” This wise saying has stood the test of time for a good reason, it cautions the greedy among us to value what they already have rather than chase after something with higher value but more risk…
read more