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In a sea of hotel reviews and star ratings, it’s hard to know who to rely upon. Here’s how to get a vetted measure of what you’re in for before a trip.
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Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel…
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In the age of digital transformation, the hospitality industry has witnessed a significant shift in how travelers plan and book their accommodations…
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Regular users of Google Flights might notice a new feature the next time they go to the site to check out airline schedules and compare flight prices…
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A new reputation marketing solution powered by GPT-4 technology has been announced by ReviewReplyGPT, leveraging AI to craft review responses.
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Google is gearing up for the summer travel season. The company on Monday announced new tools to help travelers save money on their flights with a price guarantee, browse hotels more easily and stay organized as they search for that ideal getaway…
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I believe hospitality's old friend and foe Google will be the single biggest opportunity in hotel digital marketing going in 2023, and here is why:
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For hotel marketers, there’s a major shift afoot: the transition to Google Analytics 4 (GA4). The moment marks the beginning of an entirely new way to measure performance across websites and mobile devices, one that’s more private and adaptable…
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Emails sent to dozens of restaurants, including those with Michelin stars, threaten a barrage of one-star reviews unless owners pay.
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There is no mistaking the importance of online reviews for hospitality. 85% customers trust online reviews before making a booking.
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It’s that time again when we all collectively look at the digital trends and opportunities for the new year. Naturally, Google leaders from across Europe, the Middle East, and Africa (EMEA) are looking ahead too…
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There is a long lobbyist-filled journey ahead for this House committee-backed bill to cut Google Travel down to size. But it’s an important step that was almost unthinkable a few years ago.
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The Skift Health Score ranked Booking Holdings as the overall leader in August among 100 public travel companies but the entire travel industry faces grave uncertainties…
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Little more than six months ago, the one topic that kept travel executives awake at night was Google increasingly siphoning off industry profits by moving deeper and deeper into the travelers’ user funnel…
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